Who We Are

The Jackson Convention & Visitors Bureau, dba Visit Jackson, is the official destination marketing organization for the City of Jackson.

It serves the Jackson community by positively impacting the city’s economy through recruitment and securing meetings and tourism activities. Visit Jackson is a quasi-independent governmental agency created by the Mississippi State Legislature.

Purpose

The overall purpose of Visit Jackson is to render major economic impact for the city and area through programs designed to identify, attract and service conventions and meetings, trade shows, group tours, sporting events and leisure travelers while nurturing relationships with stakeholders, the value of citizen contributions, and the collective quality of place and community lifestyles.

Mission

The mission of Visit Jackson is to engage and inspire residents, community stakeholders, and visitors by promoting Jackson as a welcoming and vibrant destination for conventions, meetings, sporting events, special events, and leisure and business travel. Through strategic destination marketing and community engagement, Visit Jackson seeks to create rich and memorable cultural experiences, foster a strong sense of place, and enhance the quality of life and economic prosperity of our community.

Brand Promise

Jackson is all about an authentic soul, which isn’t wrapped up in the number of hotel rooms or events or attractions in the city. The soul of Jackson is uniquely tied to our people. Our people exude creativity and hospitality, forging memorable experiences every time you visit the City With Soul.

Diversity and Inclusion

Visit Jackson is fiercely committed to reflecting and upholding the value of diversity of thought, culture, and lifestyles that is inherent in the Jackson community. We are dedicated to practicing radical inclusion and believe that a plurality of ideas and experiences shaped around civil dialogue and equitable outreach is the driving and consistent force that makes Jackson a great destination and a great city.