Visit Jackson Unveils Robust, Vibrant Website for Visitors, Locals
February 7, 2022
![A tablet, phone, Mac and Mac book show screen shots of the Visit Jackson website](https://visit-jackson.imgix.net/images/MicrosoftTeams-image-47.png?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=320&s=2b9a7ff6ad68cce1bff1fc3e0c10c8e7 320w, https://visit-jackson.imgix.net/images/MicrosoftTeams-image-47.png?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=540&s=6d548ccb3ccd4d054922476006c2c86b 540w, https://visit-jackson.imgix.net/images/MicrosoftTeams-image-47.png?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=768&s=b9988c00241277b81937d93ef3b613b1 768w, https://visit-jackson.imgix.net/images/MicrosoftTeams-image-47.png?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1024&s=3f73bcf5da499bbfd3a4cbe97e0e7a17 1024w, https://visit-jackson.imgix.net/images/MicrosoftTeams-image-47.png?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1200&s=836373bca1f4de9b860f66aa0cc92250 1200w, https://visit-jackson.imgix.net/images/MicrosoftTeams-image-47.png?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1440&s=6cb46f7dee54b7758cc3e101915c770c 1440w, https://visit-jackson.imgix.net/images/MicrosoftTeams-image-47.png?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1920&s=9a3ad4913ea4c6de9507ce9823233917 1920w)
Visit Jackson is offering a fresh way to see the city with an all-new website, just in time for the city’s Bicentennial year.
The site at visitjackson.com is vibrant and fluid, constantly updated and organized content from one central source for all things Jackson.
It showcases a vast collection of Jackson's people, restaurants, lodging, museums, music, art, civil rights, literature, and sports through robust listings, articles and calendar of events.
Tools include a site-wide search, a trip planning tool and accessibility features that make the site ADA compliant.
“I’m excited - from a user’s standpoint – to see all the new features and accessibility created by the new VisitJackson.com,” said Paul Wolf, the project leader and Visit Jackson’s Content Marketing Manager. “Showcasing our rich food and cultural scene, the site affords us the ability to better tell our city’s stories. Visitor or local, you’re going to get a lot out of your online experience.”
The role of a Destination Marketing Organization like Visit Jackson has drastically shifted – no longer catering to just tourists but encouraging community development.
“The new website affords Visit Jackson the opportunity to showcase our tourism partners and serves as a hub for us to carry out our mission to engage industry partners,” said Jonathan Pettus, Vice President of Marketing for Visit Jackson. “This new role postures us to invite locals, even those who believe they are familiar with Jackson, to rediscover the City With Soul.”
About Visit Jackson's New Role
Visit Jackson has always catered to visitors, but the surge of COVID-19 Pandemic necessitated the need to pivot from its tactical initiatives and revise plans that had the propensity to responsibly influence travel visitation infused with a safe public health environment consideration. Visit Jackson became a resource for the community during the pandemic. The community discovered who Visit Jackson is and forged relationships that continue to be fostered, creating stronger long-term partnerships and community engagement.
Media Contact
Yolanda Clay-Moore - ycmoore@visitjackson.com - or 601.345.2588 for interviews, statements and story ideas.
Event Submission
Visit Jackson considers submitted events appealing to tourists visiting Jackson and those that have mass appeal to a wide local audience. Submit events here.