VISIT JACKSON HONORED WITH 2025 SHINING EXAMPLE AWARD FOR BEST MARKETING

Visit Jackson, the official destination marketing organization for Mississippi’s capital city, has been named the 2025 Shining Example Award winner for Best Marketing in Category 4: Budget of $1 million or more, presented by the Southeast Tourism Society (STS). The awards were held in Lake Charles, LA last night.

The prestigious Shining Example Awards recognize excellence in tourism marketing, leadership, and community impact across the Southeast. Visit Jackson was honored for its innovative marketing campaigns that elevated Jackson as the City With Soul, engaging diverse audiences while driving measurable economic impact.

Dr. Rickey Thigpen, President & CEO of Visit Jackson, expressed pride in the recognition, saying, “This award is a testament to the creativity, dedication, and collaboration of our entire Visit Jackson team. To be recognized on a regional stage for excellence in marketing affirms the strength of our City With Soul brand and the meaningful work we do every day to tell Jackson’s story. We share this honor with our partners, stakeholders, and citizens who make Jackson a vibrant, welcoming destination.”

Jonathan Pettus, Chief Marketing Officer of Visit Jackson, added, “Our marketing efforts are grounded in authenticity and innovation. By leveraging digital storytelling, strategic partnerships, and bold creative direction, we have positioned Jackson as a city that embraces its culture and inspires visitors. Winning this award emphasizes the impact of our efforts and motivates us to continue amplifying Jackson’s voice to audiences near and far.”

The Shining Example Awards are a highlight of the annual STS Connections Conference, bringing together tourism leaders from across the region. Visit Jackson’s award reflects not only its outstanding marketing strategy but also its role as a driver of economic growth and cultural pride in the city.