Swell-O-Phonic Celebrates 25
Fondren skate/shoe/clothing shop Swell-O-Phonic marks a quarter century, the creation of south Jackson native Ron Chane.
![Swell O Phonic store interior](https://visit-jackson.imgix.net/images/Swell-O-Phonic-store-interior.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=320&s=a28d2a759cc2e16e101913941d72b47f 320w, https://visit-jackson.imgix.net/images/Swell-O-Phonic-store-interior.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=540&s=b0d13a92a1a4a49cd03410b5891c0bf9 540w, https://visit-jackson.imgix.net/images/Swell-O-Phonic-store-interior.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=768&s=9bdb7d298e5bb46f0c6f3f8088c3a73c 768w, https://visit-jackson.imgix.net/images/Swell-O-Phonic-store-interior.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1024&s=a8d25438eca7edca6d78398180ca6b8a 1024w, https://visit-jackson.imgix.net/images/Swell-O-Phonic-store-interior.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1200&s=ed2421cae232e3f675079162791f1344 1200w, https://visit-jackson.imgix.net/images/Swell-O-Phonic-store-interior.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1440&s=cea0e87a7ef48de33e3ff7084e771665 1440w, https://visit-jackson.imgix.net/images/Swell-O-Phonic-store-interior.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1920&s=bcf965caf26d989fd473d37d09bd5d83 1920w)
"We can’t thank you enough for allowing us to serve Jackson and beyond for the past 25 years, said Chane, who also owns Studio Chane, a screen printing business in Fondren. "We have been privileged to start from absolutely nothing as a little tee shirt line in south west Jackson and grow because of so many great people who somehow believed in us."
![Chane](https://visit-jackson.imgix.net/images/Ron-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=320&s=255ed8fff2b4089305bae2a52eabaed0 320w, https://visit-jackson.imgix.net/images/Ron-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=540&s=9a9ab21594d2d0627640143f8b34fa10 540w, https://visit-jackson.imgix.net/images/Ron-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=768&s=dbb54bb0b00a04c782c0f55000fae21a 768w, https://visit-jackson.imgix.net/images/Ron-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1024&s=ef25f8be654b168d7f93de4b802087ce 1024w, https://visit-jackson.imgix.net/images/Ron-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1200&s=b6cb17d9ad170921f2c8b05278dfcb0f 1200w, https://visit-jackson.imgix.net/images/Ron-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1440&s=170ca60e078209a47a977a31cea8ff9a 1440w, https://visit-jackson.imgix.net/images/Ron-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=1920&s=263f256494b00b508a7497df95010538 1920w)
HISTORY
In 1998, Chane had just come off of touring the US selling tee shirts and literally living out of his car. The last stop was Jackson and a little neighborhood called Fondren before heading back to Pensacola to sleep on friends' couches. The planets aligned and Chane opened Studio Chane a month later. He had a screenprinting studio in the back of the building and sold skateboards in the front.
Six months after Studio Chane began, Chane opened Studio Boutique where he sold tshirts, skateboards, skate shoes and some clothing. Six months later, in March 1999, the screenprinting studio moved to a different location in Fondren, allowing Studio Boutique to expand. The store has moved all over the Fondren District and reinvented many times over.
Upon later establishing in New York City and London, Chane always chose to invest his earnings back in Jackson. "We have enjoyed seeing kids who supported us early on turn into parents."
"This journey was never expected to be easy and it hasn’t been, but so many of you becoming a part of our lives has been the worth here," Chane said. "We hope the next 25 will be as fruitful as the first. Thank you for not just letting us still exist, but for allowing us to become a community company."
Learn more about Chane | Studio Chane/Swell-O-Phonic Scholarship Program
![Studio Chane original storefront](https://visit-jackson.imgix.net/images/Studio-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=320&s=78301cd7ec8a5a37885e650c7803ba94 320w, https://visit-jackson.imgix.net/images/Studio-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=540&s=5db4d3dc0be540c25dd148bc7f15a34a 540w, https://visit-jackson.imgix.net/images/Studio-Chane.jpg?auto=compress%2Cformat&fit=max&position=50%2050&q=80&w=768&s=49a84c8508d04e3c776a5d4ee845d034 620w)
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Shoe, Clothing and Skate Retailer
2906 North State Street
Jackson, Mississippi 39216
(601) 981-3547
Website
Swell-O-Phonic2906 North State Street
Jackson, Mississippi 39216